January 26, 2006, 12:00 AM

BaseballWarehouse.com re-launches on Warp 9

Baseball Warehouse LP has re-launched its BaseballWarehouse.com on a Warp 9 e-commerce platform, providing improved site navigation as well as better access to customer data, president Grant Delbecq says.

Baseball Warehouse LP has re-launched its BaseballWarehouse.com on the Warp 9 Internet Commerce System platform, providing improved site navigation as well as better access to customer data, president Grant Delbecq says.

Baseball Warehouse LP has re-launched its BaseballWarehouse.com on Warp 9 Inc.’s Warp 9 Internet Commerce System platform, providing improved site navigation as well as better access to customer data, president Grant Delbecq tells InternetRetailer.com.

“We had a very good holiday season,” Delbecq says, noting that the new site launched last fall.

The Warp 9 system replaces an e-commerce module within the retailer’s Everest ERP system, which remains in place as Baseball Warehouse’s back-end enterprise software.

The new platform provides for better graphics and product images, improved site navigation and a streamlined shopping cart, Delbecq says. The shopping cart process now takes 3 clicks instead of four, and it enables Baseball Warehouse to provide shoppers the option of either filling out a customer profile or going straight to checkout. The old site was less flexible and required all visitors to create a profile.

In addition, the new platform has led to better rankings through natural Internet search due to improved page treatments, and it provides managers with web-based reports on customer traffic and shopping activity, Delbecq says.

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