January 26, 2006, 12:00 AM

58 million visitors spent more than $140 million at NetSuite-powered sites

It’s not only online retail’s giants that experienced a rising tide last year. On-demand service enabled smaller retailers to scale up quickly and catch the wave as well.

On-demand e-commerce service delivered record holiday and 2005 results for the small to mid-sized retailer customers of provider NetSuite, with many equaling or surpassing year-long and holiday season gains recorded industry-wide or by larger competitors. Collectively, NetSuite e-commerce customers in 2005 had more than 58 million unique visitors, nearly 302 million page views, and handled 1.2 million web transactions totaling more than $140 million, the company reports.

According to NetSuite, which provides a suite of e-commerce, CRM, finance and other software, its e-commerce customers during the month of December handled more than 7.8 million unique visitors, more than 36.5 million page views, and more than 164,000 transactions worth more than $18 million.

Recent figures from comScore Networks show that online holiday sales November through December 21 were up 24% over the same period last year. By contrast, several NetSuite customers experienced between 100% and 900% growth year over year, the company reports. Among them, Oriel Wine`s holiday sales increased 1,100% over the previous year and sales in 2005 were up 900^% over 2004. “With NetSuite, we were able to accurately monitor consumer preferences and distribute precisely targeted e-mail offers that generated strong sales results," says John Hunt, the company`s founder.

Organic cosmetics retailer Saffron Rouge saw its web store sales rise by 150% in 2005 over the previous year. Miglia Technology, a European manufacturer of video and storage products for PCs and Apple computers, reports that its web store sales doubled, the number of web site hits rose by 150%, and its card abandonment rate dropped from 39% to 24% year over year.

comments powered by Disqus




From The IR Blog


Jason Miller / E-Commerce

Six steps to take to make your site ready for the holidays

Images, tags and mobile performance are among the key areas to focus on in the ...


Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...