American Girl launched its ‘Get A Friend. Give A Friend.” campaign in early November. It will run through the end of the month.
With an increase of 16%, CDW is reporting a solid year of growth for online sales. In 2005, the web accounted for 28% of total sales.
CDW Corp. is reporting a solid year of growth for its online sales channel. For 2005, CDW, No. 8 in the Internet Retailer Top 400 Guide to Retail Web Sites, reports that e-commerce sales rose 16% to $1.76 billion from $1.52 billion in 2004.
In 2005, the web accounted for 28% of total sales of $6.3 billion compared with 2004 when e-commerce comprised 26.5% of total sales of $5.7 billion. Overall CDW’s total sales increased just about 10% from 2004 to 2005.
“Our strategic objectives are solidly in place to build for the future, outpace market growth and continue our record of performance,” says chairman and CEO John A. Edwardson.
CDW also turned in a solid fourth quarter by growing its web sales 17% to $455 million from $389 million in Q4 2004. In the fourth quarter, the web accounted for 28.3% of total sales of $1.6 billion compared to 2004 when e-commerce sales represented about 27% of Q4 sales of $1.5 billion. CDW director of e-commerce Kurt Baldassari will speak at the Internet Retailer 2006 Conference & Exhibition in an educational session entitled Site Search`s New Role: Promoting the Right Products .