January 23, 2006, 12:00 AM

The NFL names a database marketing manager

As the database marketing manager, Brian Fitzgerald will be in charge of maintaining a database of 15 million customers and help the NFL market across multiple channels, including e-commerce and catalogs.

Brian Fitzgerald is the next manager of database marketing for the National Football League’s NFLShop.com.

As the database marketing manager, Fitzgerald will be in charge of maintaining a database of 15 million customers and help the NFL, No. 186 in the Internet Retailer Top 400 Guide to Retail Web Sites, market across multiple channels, including e-commerce and catalogs.

Today, the web accounts for about 50% of all sales at the NFL’s direct marketing arm and in 2005 NFLShop.com, which draws more than 2 million monthly visitors, generated e-commerce revenues of about $32 million.

Before joining the NFL, Fitzgerald for the last five years was director of commerce and development for the National Hockey League.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

John Pincott / E-Commerce

The secrets to success of buy online, pick up in store

Training, signage and motivation are all critical elements to making in-store pickup work. If done ...

FPO

Meyar Sheik / E-Commerce

Time to spring clean your digital retail strategies

With holiday promotions starting as early as September, now is the time to assess the ...

Advertisement