January 4, 2006, 12:00 AM

Way up north

eMarketer`s take on the Canadian e-retail market.

Canada possesses a population one-ninth the size of the U.S. population, yet, while Canadians are computer literate and wired, they spend about one-thirtieth the amount that U.S. shoppers spend online. Research firm eMarketer measured the Canadian market in a report that came out this fall. Its conclusion: Canada is moving from early adopters to a mass market. Here are some stats from the eMarketer report “Canada E-Commerce” by senior analyst Jeffrey Grau.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Guru Hariharan / E-Commerce

How to succeed online with promotional pricing

Implement a stronger strategy and gain key intelligence on where you stand with consumers

FPO

Ken Cassar / E-Commerce

Brands selling direct: What does Unilever’s $1 billion bet say?

Brands that sell frequently consumed products, such as pet food and razors, have little choice ...

Advertisement