December 23, 2005, 12:00 AM

Hardware manufacturers get double-digit traffic growth in November

Visits to 8 of the top 10 hardware manufacturers sites increased by double digits in November, according to Nielsen/NetRatings. XM Satellite Ratio led the group, with visits increasing 93% to 2.03 million.

 

Visits to eight of the top 10 hardware manufacturers sites increased by double digits in November, according to Nielsen/NetRatings. XM Satellite Ratio led the group, with visits increasing 93% to 2.03 million from 1.05 million a year earlier.

Apple experienced the second largest growth rate in November, with visits increasing 57% to 30.8 million from 19.6 million in November 2004; followed by Playstation, up 43% to 2 million from 1.4 million; IBM, up 32% to 3.3 million from 2.5 million; Bose, up 29% to 1.8 million from 1.4 million; Dell, up 17% to 17.5 million from 15 million; Hewlett Packcard, up 13% to 12.5 million from 11.1 million, and Sun Microsystems, up 13% to 2.6 million from 2.3 million; and Xbox, up 11% to 2.1 million from 1.9 million.

There was no change from November 2004 at Gateway, which recorded 2.3 million visits for the month.

Apple had the most traffic in November, followed by Dell, Hewlett Packard, IBM, Sun Microsystems, Gateway, Xbox, Playstation, XM Satellite Radio, and Bose.

In the top 10 hardware manufacturer sites ranked by time per visit were Apple, 47 minutes, 20 seconds; Nintendo, 20 minutes, 37 seconds; Dell, 19 minutes, 25 seconds; XM Satellite Radio, 18 minutes, 19 seconds; Cisco Systems, 18 minutes, 14 seconds; Gateway, 13 minutes, 14 seconds; IBM, 11 minutes, 35 seconds; Hewlett Packard, 11 minutes, 20 seconds; Epson, 10 minutes, 55 seconds; and Palm, 10 minutes, 50 seconds.

Also in November, the books, movies and music segment had the most online ad impressions in the retail goods and services industry, according to Nielsen’s AdRelevance report. The leading segments in the report and their number of impressions (in millions) are:

Books, Movies & Music, 2,283.2

Electronics, 1,513.5
Personal Care, 1,003.8
Apparel & Jewelry, 957.1
Auctions, 845.8
Home Improvement, 701.3
Art Prints & Posters, 443.2
Flowers & Gifts, 369.6
Events & Tickets, 317.7

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Jeff Oxford / E-Commerce

Is your SEO ready for Q4 2016?

Changes to Google’s ranking scheme puts more emphasis on serving mobile shoppers well. Links and ...

FPO

Bart Mroz / E-Commerce

What online shoppers want

They want mobile shopping to be easy, are open to trying buying on social networks ...

Advertisement