December 19, 2005, 12:00 AM

Online holiday sales up 16% between Oct. 29 and Dec. 9

Online shoppers spent $18.6 billion, excluding travel, between Oct. 29 and Dec. 9, a 16% increase from the same period in 2004, according to the Goldman, Sachs & Co., Nielsen/NetRatings and Harris Interactive Holiday eSpending Report.

Online shoppers spent $18.6 billion, excluding travel, between Oct. 29 and Dec. 9, a 16% increase from the same period in 2004, according to the Goldman, Sachs & Co., Nielsen/NetRatings and Harris Interactive Holiday eSpending Report.

Online shoppers spent the most-$3.4 billion-on apparel and clothing, according to the report. Consumer electronics placed second, with $2.8 billion in sales; followed by computer hardware/peripherals, $2.7 billion; books, $2.2 billion; and toys and video games, $1.4 billion.

“Apparel and consumer electronics are consistently among the most popular gifts purchased during the holidays, resulting in the largest share of the online revenue,” said Heather Dougherty, senior retail analyst, Nielsen/NetRatings. “Additionally, sales in the computer hardware category have been fueled by aggressive discounting on items, such as PCs and laptops.”

Meanwhile, ComScore Networks reported shoppers spent $15.9 billion online, excluding travel and auctions, between Nov. 1 and Dec. 16, a 23% increase from $12.9 billion a year earlier. ComScore estimates that consumer spending on retail goods will exceed $19 billion for the entire holiday shopping season, up 24% from 2004.

 

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