Retailers shift their ad spending from TV, radio and print ads to digital ads.
High broadband is typically used by visitors and shoppers from an office location to connect to a retail web site and Zappos Inc. offers the fastest connection in 2.4 seconds, according to a new weekly performance index from Gomez Inc.
It takes shoppers on average six seconds to connect to a top web retailing site using a high broadband connection, according to a new weekly performance index from Gomez Inc.
High broadband is typically used by visitors and shoppers from an office location and the index shows that Zappos Inc. offers the fastest connection in 2.4 seconds. Zappos is followed in high broadband connectivity by Scholastic Corp. (3.2 seconds), Peapod Inc. (3.5 seconds), Dell Inc. (3.5 seconds), Office Max Inc. (3.6 seconds), Eddie Bauer (3.8 seconds), Office Depot Inc. (3.9 seconds), Blue Nile Inc. (4.1 seconds) Coldwater Creek (4.3 seconds) and FTD Inc. (4.3 seconds).
With a low broadband connection, the type of broadband typically used by a shopper at home, the Gomez index notes that the average time to download a page on a Top 50 site is about 12.8 seconds. Zappos, according to the index, offers the fastest low broadband connection speed at 5.7 seconds. The next fastest low broadband connection times are Peapod (6.2 seconds), Scholastic (6.8 seconds), Blue Nile (8 seconds), Amazon.com (8.1 seconds), Office Max (8.4 seconds), Dell (9 seconds) Coldwater Creek (9.5 seconds), (Quixtar Inc. 9.5 seconds), Eddie Bauer (9.6 seconds) and FTD (9.8 seconds).
Connection speed is a prime indicator of how successful web retailers are in offering their customers and visitors a more efficient and complete shopping experience. As a result web retailers still need to think about offering rich media and dynamic content for broadband visitors. But they also can’t forget about dial-up users. The Gomez index shows that on average it takes a dial-up user 52.5 seconds to access a top 50 web retail site.