The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Shoes.com reported an e-commerce sales increase of 99% for the third quarter. For January through September, e-commerce sales also doubled, the company says.
Brown Shoe Co. doubled its e-commerce sales for the recently concluded third quarter and for the first nine months of the year.
Brown, which operates Shoes.com and is No. 159 in the Internet Retailer Top 400 Guide to Retail Web Sites, reported e-commerce sales of $8.7 million in the third quarter, up 99% from sales of $4.5 million for the same quarter in 2004.
For January through September, e-commerce sales were $22.1 million, an increase of 99% from web sales of $11.1 million from the same period in 2004.
In the third quarter, the web represented 1% of total sales of $617.7 million, compared to Q3 2004 when the Internet also accounted for 1% of all sales of $514.8 million. For January through September, e-commerce made up 1% of total sales of $1.7 billion, compared to less than 1% for the same nine months in 2004 when sales totaled $1.5 billion.