American Girl launched its ‘Get A Friend. Give A Friend.” campaign in early November. It will run through the end of the month.
Online sales for the week ending Nov. 13 grew 28% from the corresponding week a year ago, comScore reports. For the holiday shopping season so far—Nov. 1 to Dec. 2—online sales are up 24% over the same period a year ago.
Online sales for the week ending Nov. 13 grew 28%, reaching $1.89 billion from $1.47 billion in the corresponding week a year ago, comScore Networks Inc. reports.
By comparison, total retail sales for the week ending Nov. 12 fell 0.7% year-over-year, representing the third year-over-year decline for a week`s period in 2005, according to ShopperTrack RCT Corp.`s National Retail Sales Estimate.
Online travel sales for week ending Nov. 13 were up 15% to $1.02 billion from $884 million in the corresponding week a year ago, comScore reports.
For the holiday shopping season so far-Nov. 1 to Dec. 2-online sales have reached $9.75 billion, up 24% from $7.84 billion in the same period a year ago, comScore reports. The highest growth categories according to comScore so far have been Sport & Fitness, up 59% over a year ago; Furniture, Appliances & Equipment, up 50%; Apparel & Accessories, up 37%; Home & Garden, up 26%; and Video Games, Consoles & Accessories, up 30%.
Full year-to-date sales are up 25% over last year, reaching $72.9 billion from $58.9 billion, comScore reports.