November 30, 2005, 12:00 AM

Food/Drug/BeautyFood, drug and cosmetics retailers leverage the online option to grow sales

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Overall Walgreen is doing a good job of balancing its multi-channel initiatives with an e-commerce site that is easy for customers to access and navigate, says Manivone Phommahaxay, consultant, user experience, Molecular Inc. “The product category names are simple and mirror familiar category names that users would expect to find in the stores aisles,” Phommahaxay says. “The navigation exposes the breadth of product categories on sub-category pages and Walgreens.com provides easy browse-and-purchase features that don’t require users to click through too many pages in order to add an item to the shopping cart.”

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