November 29, 2005, 12:00 AM

Even comparison shopping sites benefit from Monday`s traffic

Retailers experienced sales boosts on Monday, so comparison shopping sites should too. Newcomer comparison-shopping site and old-timers PriceGrabber and had record traffic on Monday.

Newcomer comparison-shopping site had a record number of click-throughs to merchant sites on Monday, even though traffic to its site fell slightly below the 1 million unique visitor milestone it reached this month, says Michael Yang, founder and CEO.

“Over the weekend we noticed that a lot more people were researching rather than shopping,” he says. “But yesterday, far more people were shopping rather than researching.”

Yang says he expects traffic to continue to ramp up through the end of the year. “Already this morning, we’re seeing a significant growth in our traffic numbers for this hour of the day,” he says.

The top three shopping categories for yesterday were electronics, apparel and home and garden. Consumer electronics and computer equipment such as digital cameras, iPods, and laptop computers, were particularly popular, Yang says.

Meanwhile, comparison shopping site reported an 87% year-over-year increase in the number of referrals sent to online merchants on Cyber Monday. It was the biggest shopping day this year at PriceGrabber. But the company says it expects the next two Mondays to exceed yesterday’s volume. Categories experiencing the largest increases were apparel (up 394%), home and garden (up 296%), jewelry (up 211%), sporting goods (up 180%) and electronics (up 44%).

At online comparison shopping site, traffic increased 30% on Monday from the Monday following Thanksgiving a year ago, the company reports. Traffic was up 30% year-over-year on the Friday after Thanksgiving. More than 2.8 million unique shoppers visited the site on Friday and more than 3.4 million on Monday, the company says. Monday`s traffic was 34% higher than the average 2.57 million shoppers on the three preceding Mondays.

Based on Friday and Monday searches, says the hottest gifts this year are:
• Apple iPod Nano
• Canon PowerShot A510 Digital Camera
• Casio Triple Sensor Pathfinder Watch
• Dyson DCO7 Bagless Upright Vacuum Cleaner
• Garmin Global Positioning System Receiver
• Humax T800 TiVo Video Recorder (80-hour)
• LeapFrog Leapster Children`s Multimedia Learning System
• Leather Hobo Handbag
• Microsoft Xbox 360 Console
• Panasonic 42 inch HDTV Plasma TV


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