Retailers shift their ad spending from TV, radio and print ads to digital ads.
For the third quarter, QVC reported e-commerce sales of $300 million, up 25% from web sales of $240 million in the same quarter of 2004. Overall e-commerce accounted for 17% of total sales of $1.8 billion.
The web continues to account for a growing percentage of sales at QVC Corp. For the third quarter, QVC, reported e-commerce sales of $300 million, up 25% from $240 million in the same quarter of 2004.
In the third quarter, web sales totaled 17% of all sales of $1.8 billion, compared to Q3 2004 when the web represented 15% of total sales of $1.6 billion.
QVC.com is also reporting to a new CEO. In October, QVC, No. 15 in the Internet Retailer Top 400 Guide to Retail Web Sites, named Michael George as president and CEO. George will become QVC president on Dec. 1 and assume the role of CEO in April.
He is replacing Doug Briggs who is retiring. George most recently served as the chief marketing officer and general manager of the U.S. consumer business of Dell, Inc.