Retailers shift their ad spending from TV, radio and print ads to digital ads.
Helped by sales of the latest Harry Potter novel, the online retail arm of Indigo Books and Music saw web sales hit $16.5 million in Q2 of fiscal 2006, up 41% from web sales of $11.7 million from the prior year.
Indigo Books & Music Inc. is reporting that e-commerce sales for the second quarter of the 2006 fiscal year totaled $16.5 million, an increase of 41% from $11.7 million from the same period a year ago.
Overall the web accounted for 10% of total sales of $156.8 million in Q2 2006 compared to the second quarter of fiscal 2005 when the Internet represented 8% of total sales of $141.6 million.
Online sales for ChaptersIndigo.ca, No 132 in the Top 400 Guide to Retail Web Sites, were up in part because of strong sales of Harry Potter and the Half-Blood Prince, the company says.
“Results this quarter show very satisfying momentum," says CEO Heather Reisman. "Supply chain improvements, a continued focus on customer service and in-store merchandising combined to improve performance overall."