Retailers shift their ad spending from TV, radio and print ads to digital ads.
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But if Shop At Home Network can succeed in getting past its history as a relatively small TV retailer and instead concentrate on making a bigger and better name for itself on the Internet, Rockmore says there is still time to become both a bigger, and better, multi-channel retailer.
"We are not constricted to what we can do on the web," he says. "If we do this right, we can grow in ways we never could as just a home shopping channel."