The call for an audit of Facebook’s metrics comes a week after the social network acknowledged inflating its video metrics.
CoolSavings’ CEO is appointed to a three-year term on the DMA board. Moog says The DMA’s guiding principles on responsible marketing mirror those that guide consumer-requested marketing programs at CoolSavings.
Matt Moog, president and CEO of interactive advertising company CoolSavings Inc., was named to a three-year term on the Direct Marketing Association’s board of directors at the group’s annual conference and exhibition in Atlanta.
“The Direct Marketing Association has underscored its commitment to helping marketers build strong consumer relationships through ‘relevance, responsibility and results’,” says Moog, who says that those principles align with CoolSavings` view of consumer requested marketing guided by ‘relevancy, permission and privacy.”
“I am proud and honored to have the opportunity to promote our organizations` shared goals and values as a member of the Direct Marketing Association’s board of directors,” he adds.
CoolSavings, which provides lead generation, e-mail, and coupon and loyalty programs across its extensive network of company-owned branded web properties and partner sites, reaches more than 48 million registered consumers.