Retailers shift their ad spending from TV, radio and print ads to digital ads.
Online sales for the week ending Aug. 21 grew 24%, reached $1.56 billion from $1.26 billion a year ago, comScore Networks Inc. reports.
Online sales for the week ending Aug. 28 grew 26%, reaching $1.47 billion from $1.17 billion a year ago, comScore Networks Inc. reports.
By comparison, total retail sales for the week ending Aug. 27 were up 4.2% from the same week a year ago, reports ShopperTrak’s National Retail Sales Estimate.
Online travel sales for week ending Aug. 28 were up 23% to $1.25 billion from $1.02 billion in the corresponding week a year ago, comScore reports.