September 16, 2005, 12:00 AM

Teens and children account for an increasingly large part of Internet users

Teenagers and children account for 18.8% of all Internet users in the U.S., up from 18.3% in 2004, according to a new eMarketer report. That number is expected to increase to 20.1% by 2008.

Teenagers and children account for 18.8% of all Internet users in the U.S., up from 18.3% in 2004, according to a new eMarketer report. That number is expected to increase to 20.1% by 2008.

Teens between 12 and 17 years represent 10.8% of U.S. Internet users while children aged 3 to 11 years accounted for 8% of users, eMarketer says.

Nearly three-quarter of teenagers use the Internet, up from 70.5% a year ago. By 2008, 87.3% of the teen population will be online, eMarketer estimates.

Only 39.4% of children are Internet users, an increase from 37.5% in 2004. EMarketer estimates that 43.7% of children will be online by 2008.

EMarketer based its estimates on 2003 data on Internet users from the U.S. Department of Commerce.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Pablo Palatnik / E-Commerce

Holiday search marketing tips for online retailers

With Google devoting less space to search ads, those positions become more valuable than ever.

FPO

Bart Mroz / E-Commerce

Drive Back to School online sales even after classes begin

Parents don’t always get through their entire shopping list by the time school starts, so ...

Advertisement