September 16, 2005, 12:00 AM

Teens and children account for an increasingly large part of Internet users

Teenagers and children account for 18.8% of all Internet users in the U.S., up from 18.3% in 2004, according to a new eMarketer report. That number is expected to increase to 20.1% by 2008.

Teenagers and children account for 18.8% of all Internet users in the U.S., up from 18.3% in 2004, according to a new eMarketer report. That number is expected to increase to 20.1% by 2008.

Teens between 12 and 17 years represent 10.8% of U.S. Internet users while children aged 3 to 11 years accounted for 8% of users, eMarketer says.

Nearly three-quarter of teenagers use the Internet, up from 70.5% a year ago. By 2008, 87.3% of the teen population will be online, eMarketer estimates.

Only 39.4% of children are Internet users, an increase from 37.5% in 2004. EMarketer estimates that 43.7% of children will be online by 2008.

EMarketer based its estimates on 2003 data on Internet users from the U.S. Department of Commerce.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Reuben Hendell / E-Commerce

How branded content engages online shoppers

There are many types of content specific to a brand that can set that brand ...

FPO

Przemyslaw Mankowski / E-Commerce

How can online businesses benefit from programmatic marketing?

With access now to vast and more accurate data, programmatic marketing brings us ever closer ...

Advertisement