Retailers have teased and rolled out online deals for days, even weeks, but the real Black Friday is here.
More than half of shoppers would opt for in-store pick-up of an online order only if they can get their products within 48 hours, Accenture says.
More than half, or 53%, of shoppers would opt for in-store pick-up of an online order only if they can get their products within 48 hours, management consulting firm Accenture says in a study of multi-channel shopping behavior.
Of that 53%, more than a third, or 14% of respondents, would choose in-store pickup if they could get their product the same day, the study says. The study, “Multi-Channel Strategy – Accenture Employee Survey,” is based on a survey conducted in January of 1,420 Accenture employees that the firm describes as experienced online shoppers.
36% of respondents said they would wait up to a week for in-store pickup; 2% said they would wait longer than a week; and 9% said they would never opt for store pick-up.
The most frequent online shoppers are the least likely to choose store pick-up, and are the most likely to expect to get their merchandise within two days.
Among respondents who had purchased online 10 or more times in the prior year, 17% said they’d choose store pick-up only if they could get their products within a day, and another 12% said they’d wait up to two days.
Among respondents who had shopped online less than 10 times in the prior year, 13% would demand pick-up within a day, and another 8% said they’d wait up to two days.