Retailers shift their ad spending from TV, radio and print ads to digital ads.
Barewalls, an online art store, is now headed up by Margaret Nohr, the owner and operator of Missouri Molding. Terms of the deal were not disclosed. Missouri Molding is Barewalls’ long-standing fulfillment vendor.
Barewalls Interactive Art Inc. is under different ownership and reporting to a new chief executive officer. In July, Barewalls, No. 347 in the Internet Retailer Top 400 Guide to Retail Web Sites, was acquired by one of its chief vendors, Missouri Molding and Glass Co., a St. Genevieve, MO, framing and arts products company.
As a result of the deal, Barewalls, an online art store, is now headed up by Margaret Nohr, the owner and operator of Missouri Molding. Terms of the deal were not disclosed. Missouri Molding is Barewalls’ long-standing fulfillment vendor. “The previous ownership of Barewalls used to have a stake in Missouri Molding, but when Barewalls went looking for new ownership and capital this arrangement presented itself and it’s working out well,” says Steven Gardner, vice president of sales and marketing for Barewalls. “They are one of our chief suppliers and handle fulfillment so it made sense to join forces.”
All of Barewalls’ remaining operations and fulfillment will be relocated from Montreal to Missouri, Gardner says.
In conjunction with new ownership and management, Barewalls also is pushing into new merchandising initiatives. The site is doubling its inventory from 150,000 prints to about 300,000. “We are telling our suppliers we want to carry everything they have,” Gardner says. Barewalls also is adding more popular culture prints to appeal to a younger audience and adding framing to its list of customer services. “Our primary customers are women ages 18 to 34 and we want to expand that to include both men and women 14 to 34,” he says. “We will be adding a lot of popular culture content.”
With new ownership and an expanded merchandise strategy, Barewalls expects to grow its web sales between 12% and 18% this year, Gardner says.