A provider of innovative baby products for half a century, Maclaren is rolling out a modern form of B2B commerce.
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"This is one of the few times that consumers will give the retailers a do-over," Garf says. "Many consumer expectations weren`t met in the first round, but consumers were willing to give them a pass because of the novelty of shopping online. But the consumer can`t be disappointed too many times. This time, the retailers have to get it right." Translation: The vendors better make sure that what they`re selling retailers today will meet consumers` expectations.
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