Some retailers launched online deals well in advance of Thanksgiving, Black Friday and Cyber Monday.
HyPerformix, a provider of software that helps web site operators assure sufficient server capacity for handling peak traffic periods, expects to see some of its sharpest growth in the retail industry, the company says.
HyPerformix Inc., a provider of software that helps web site operators assure sufficient server capacity for handling peak traffic periods, expects to see some of its sharpest growth in the retail industry, vice president of marketing Terry Flaherty tells InternetRetailer.com. “We have a lot great room to grow in retail,” Flaherty says.
The company, whose customer base includes many major corporations including American Express Co., Boeing Co., IBM Corp. and Toyota Motor Co., has recently added retailers Gap Inc. and eBay Inc. and is expecting to continue growing its retailer client base. It’s also launching a marketing campaign to reach the 20 largest online retailers, Flaherty says.
At the same time, he adds, retailers have been expressing more interest in HyPerformix’ infrastructure management software. “In the past four months, we’ve seen a fair number of retailers reach out to us,” he says.
Flaherty attributes the increased interest in the retail industry to two primary factors. As retailers rely more on web sites to grow sales and communicate with customers, it’s become more important to them to have IT servers running properly, particularly in peak selling periods and during promotions. The other key thing is that retailers, with limited IT budgets and resources for maintaining web site infrastructure, are expressing more interest in software that can help them get the most of their technology systems, he says.
HyPerformix’ software provides reports that forecast how well a company’s existing servers will be able to handle expected increases in traffic. If a retailer is planning a promotion that it figures will produce a 30% increase in web site traffic, for example, it can enter that information into the HyPerformix system, which will then factor in data on the retailer’s server infrastructure to produce a report that will detail the extra traffic’s impact on the site’s response times.
The web site operator could then use the HyPerformix system to conduct what-if scenarios, which would show the impact on response times by re-arranging the workload on servers or by upgrading servers or installing new ones, Flaherty says. In addition, the site operator could input cost figures related to server investments, then print out a HyPerformix report that would show multiple options for investing in technology and the expect changes to web site performance. “It will let the operator know if the site is already using IT resources effectively, or if it will have a problem,” Flaherty says.
Pricing starts at about $100,000 for a license, depending on the number of users and servers, he says.
A privately held company, Austin, TX-based HyPerformix doesn’t release revenue figures, though it says that revenue has been growing at an annual rate of about 30%.