Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
Online sales for PuritansPride.com, NBTY’s main e-commerce site, totaled $15 million for the third quarter of NBTY’s fiscal year, which is up 22% from $12 million for the third quarter of the 2004.
NBTY Inc., a manufacturer and direct marketer of several well-known vitamin and nutritional product brands, turned in a healthy third-quarter.
Online sales for PuritansPride.com, the company’s main e-commerce site, amounted to $15 million for the third quarter of NBTY’s current fiscal year, which is up 22% from $12 million for the third quarter of the 2004 fiscal year.
In the third quarter, the web accounted for 30% of Puritan’s Pride direct marketing sales, up from 23% in the third quarter of 2004, the company says.
NBTY, which ranks No. 129 in the Internet Retailer Top 400 Guide to Retail Web Sites, markets approximately 2,000 products under several brands, including Nature`s Bounty, Vitamin World, Puritan`s Pride, Holland & Barrett, Rexall, Sundown, MET-Rx, WorldWideSport Nutrition, American Health and others.
To strengthen both its online and offline sales, NBTY in the third quarter acquired Solgar Health and Herbs from Wyeth Consumer Healthcare and SISU, a Canadian-based manufacturer and distributor of nutritional supplements with annual sales of approximately $14 million. Solgar is a supplement products company with annual sales of approximately $105 million.