Retailers shift their ad spending from TV, radio and print ads to digital ads.
Microsoft has re-launched MSN Shopping as a comparison shopping engine, offering five times the number of items and 60 times the number of stores than the previous version.
Microsoft has re-launched MSN Shopping as a comparison shopping engine, offering five times the number of items and 60 times the number of stores than the previous version. MSN Shopping also has formed an alliance with compsirson shopping site Shopping.com, whose network includes 80% of the world’s top 300 retailers.
The revised shopping portal, which went live yesterday, enables shoppers to find products by brand, price, features, and most popular and highest user ratings. The portal has more than 70,000 product reviews and more than 170,000 merchant ratings. Users also can add their own reviews and ratings.
The revised shopping portal will allow shoppers to pull shopping content from any results page. It also gives users the ability to review links from the last five products, categories, search queries or saved pages, MSN said.
In addition, customers can sign up for updates on pricing and new products for categories and products they shop for most often.
Through MSN’s alliance with Shopping.com, customers will gain access to merchants in categories that include consumer electronics, home and garden, media, sporting goods, clothing and jewelry. Shopping.com’s merchant network represents more than 10,000 merchants.
“One of the keys to creating a successful product search and comparison shopping service is offering the widest possible selection of merchants,” said Jim Barr, general manager of MSN Shopping. “Shopping.com brings us quality online retailers that our shoppers demand.”
Earlier this year, MSN announced an alliance with PriceGrabber.com.
MSN Shopping is the most recent shopping portal to beef-up its features, following in the footsteps of Yahoo and AOL’s inStore, which upgraded their sites earlier this year.