August 1, 2005, 12:00 AM

Baby boomers spend more online than other age groups, Jupiter says

Baby boomers spend more online than average users despite comparable incomes, according to a new study from Jupiter Research.

 

Baby boomers spend more online than average online users despite comparable incomes, according to a new study from Jupiter Research.

37% of online baby boomers who bought products or services on the web said they spent more than $250 in the prior three months. That compares with 32% of online users in all age groups, Jupiter said. 76% of baby boomers have made online purchases of products or services.

Baby boomers-those born between 1945 and 1964-account for nearly one-third of the online population, making them the largest age group on the Internet, according to Jupiter. And they are as tenured as the average online user-48% have more than five years online experience, compared with 51% of total online adults.

Jupiter also found that the online baby boomer population skews younger than does the general baby boomer population-almost one-third were between 40 and 44 years old. About 52% of the online boomer population is female.

Jupiter surveyed 1,562 U.S. online users ages 40 to 59 years old for the study.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Ken Cassar / E-Commerce

Amazon’s bricks-and-mortar plans: the end of the ‘flywheel?’

It is difficult to imagine how hundreds of stores would help Amazon’s marketplace model, improve ...

FPO

Kyle Eckhart / E-Commerce

What’s the value of TV ads in a digital age?

A lot of the impact shows up in search marketing results and other online channels.

Advertisement