The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Muze Inc.’s three newest executives will help the entertainment information services company reach its goal of significantly expanding its content coverage, product offerings and market reach, says Bill Stensrud, Muze CEO.
Muze Inc. has named William Caid as chief information and technology officer, Leon Chenkin as executive vice president of corporate development, and Rob Lensman as senior vice president of business development. Their appointment follows the recent acquisition of Muze by Enterprise Partners Venture Capital and the recent appointment of Stensrud as CEO.
“Muze is entering a new era and we’re committed to becoming the global leader in entertainment services,” said Bill Stensrud, CEO. “These additions to the executive team, along with our significant investments in global data expansion and information technology, are critical elements of our evolution.”
Caid has more than 25 years experience in creating technologies and applications to further business opportunities, serving most recently as vice president of music engineering for Yahoo. Prior to joining Yahoo, he was senior vice president of engineering and Internet at MusicMatch.
Chenkin has held senior strategic and management executive positions in the entertainment industry for more than 20 years. Prior to joining Muze, he was executive vice president of corporate development for Alliance Entertainment Corp. He also is the former COO of Premier Sports & Entertainment Group.
Lensman, an 18-year veteran of the entertainment information services industry, formerly was vice president of sales at All Media Guide LLC. He also has served as Alliance Entertainment Corp.’s vice president of new business development and vice president of consumer direct fulfillment and e-commerce services.
New York-based Muze provides digital information for e-commerce to Yahoo, Tower Records, Best Buy and Real Networks and in-store services to Virgin Megastores, Transworld Entertainment, Barnes & Noble, Borders, Hastings and others.