June 17, 2005, 12:00 AM

Wal-Mart names Carter Cast as president of Walmart.com

Carter Cast leaves his position as chief marketing officer at eBay to return to Walmart.com as its new president. He succeeds and now reports to John Fleming, who was promoted to chief marketing officer for Wal-Mart Stores Inc.

Carter Cast has left his position as chief marketing officer at eBay Inc. to return to Walmart.com as its new president. He succeeds and now reports to John Fleming, who was promoted to chief marketing officer for Wal-Mart Stores Inc.

“Carter is an outstanding e-commerce and management talent who will help us further leverage the Wal-Mart brand and deepen our online commitment to customers,” Fleming said. Cast will focus on expanding Walmart.com’s merchandise assortment and product information, plus develop services that integrate with Wal-Mart Stores, Wal-Mart said.

Cast first joined Walmart.com in 2000 as vice president of marketing, and in 2002 was promoted to senior vice president of Internet merchandising and marketing. He oversaw the launch of Walmart.com’s music downloads service and apparel business, and he managed the site’s continued expansion of categories including home furniture and electronics.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bernardo Lustosa / E-Commerce

The best way to stop fraud: Make the fraudster quit

Rapid rejection of multiple fraud attempts shows fraudsters that their approach is not working.

FPO

Tia Matsumoto / E-Commerce

Marketing tips for Peak 2016: Start early, finish strong!

A checklist of things to do now to get your email marketing program ready for ...

Advertisement