In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
Casual Male has launched a men`s big and tall apparel section on Sears.com. Casual Male will sell sportswear, activewear and apparel basics.
Casual Male Retail Group Inc. has launched a men`s big and tall apparel section on Sears, Roebuck and Co.’s Sears.com. The two companies characterize the relationship as “long term.”
The Casual Male selection at Sears.com will include sportswear, activewear and apparel basics in hard-to-find men`s sizes, including jeans, pants and shirts from Levi`s, Dockers, George Foreman Comfort Zone and Reebok. Casual Male says it will add dress shirts and shoes in the near future, followed by suit separates and dress pants.
"The relationship with Sears in the marketing of Casual Male`s products on the sears.com will provide an excellent opportunity to expand the awareness of our brand and showcase our apparel to a larger audience of shoppers," said David Levin, Casual Male`s president and CEO.
Casual Male operates its own e-commerce web site at CasualMale.com.