Retailers shift their ad spending from TV, radio and print ads to digital ads.
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“As this trend continues, retailers will continue to get more ROI from PIM,” Huang says.
Individual categories of retailers tend to realize particular benefits through web-based PIM, Huang adds. General merchandise and grocery retailers tend to realize their greatest savings in the amount saved in communicating with suppliers, for example, while apparel retailers benefit the most from a reduction in the number of times inventory levels are too high or too low, she says.