April 29, 2005, 12:00 AM

Mylinks, Playstation lead computer sites in traffic growth

Two of the ten top online hardware manufacturers in March had triple-digit growth but fell into the bottom half in terms of site visitors, Nielsen/NetRatings said.


Two of the ten top online hardware manufacturers in March experienced triple-digit growth although they fell into the bottom half in terms of site visitors, according to Nielsen/NetRatings. Traffic to Mylinks.com grew 264% to1.5 million visits from 401,000 a year earlier. However, Mylinks had the lowest number of site visits in March.

Playstation also posted triple-digit growth, increasing 139% to 1.5 million site visits from 646,000 in March 2004. It ranked seventh in the top 10 based on site visits.

Other sites seeing increases were Dell, up 25% to 15.5 million from 12.4 million; Toshiba, up 25% to 1.5 million from 1.2 million; and Apple, up 17% to 25.1 million from 21.4 million.

Five of the top 10 sites experienced decreases in the number of visits. At SunMicrosystems, site visits dropped 30% to1.8 million in March, down from 2.6 million a year earlier. Gateway saw the second largest loss in site visits, dropping 21% to 2.3 million from 2.9 million in March 2004. Others experiencing losses were palmOne, down 19% to 1.5 million from 1.9 million; IBM, down 18% to 2.3 million from 2.8 million; and Hewlett Packard, down 13% to 11.8 million from 13.5 million.

Apple saw the most traffic in March, followed by Dell, Hewlett Packard, Gateway, IBM, Sun Microsystems, Playstation, palmOne, Toshiba and Mylinks.

In the top 10 ranked by time per visit, Apple led with 1 hour, 17 minutes and 30 seconds; followed by Toshiba, 49 minutes, 29 seconds; ATI, 27 minutes, 7 seconds; IBM, 25 minutes, 36 seconds; Dell, 22 minutes, 45 seconds; XM Satellite Radio, 15 minutes, 7 seconds; palmOne, 14 minutes, 26 seconds; Hewlett Packard, 13 minutes, 45 seconds; Gateway, 11 minutes, 43 seconds; and Cisco Systems, 11 minutes, 24 seconds.

Also in March, the books, movies and music industry segment had the most online ad impressions among the top retail goods and services industries, according to Nielsen’s AdRelevance report. The leading segments in the report and their number of impressions in millions:

Books, Movies & Music, 3,816 Misc. Services, 1,944 Home Improvement, 933 Events & Tickets, 915 Personal Care, 816 Apparel & Jewelry, 661 Flowers & Gifts, 651 Electronics, 563 Auctions, 537 Domestics, 175


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