The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
RedPrairie Corp., a provider of web-enabled supply chain technology for retailers, has entered into an agreement to be acquired by technology investment firm Francisco Partners.
Technology investment firm Francisco Partners will acquire RedPrairie Corp., a provider of web-enabled supply chain technology for retailers. Terms were not disclosed.
RedPrairie said the deal will enable it to accelerate its growth organically and through acquisitions while continuing to focus on customer service. “This provides RedPrairie the platform to quickly respond to investment opportunities, customer requirements and market forces,” said RedPrairie company leader John Jazwiec.
Among RedPrairie’s offerings are web-enabled transportation management and warehouse management systems. It also offers systems that use radio frequency identification technology, or RFID, which use a system of radio frequency tags and readers to track shipments and provide visibility of shipments over the web.
Francisco Partners last month agreed to acquire web analytics technology firm WebTrends from NetIQ Corp. for about $94 million in cash.