Retailers shift their ad spending from TV, radio and print ads to digital ads.
Muze partners with singer’s own record label to stream complete tracks of a new recording from participating retailer sites one month prior to its release. Music marketers see online previews as a necessary complement to radio support.
Sampling audio clips online has become popular element of music marketing, but the clips are generally limited to well under a minute per clip. Muze Inc., a provider of rich audio product information to music retailers including Best Buy and Tower Records, is today launching an experimental marketing program in which music customers can preview an entire CD for a month prior to its scheduled release in stores.
Every selection on the upcoming CD by singer Aimee Mann, “The Forgotten Arm,” can be streamed at no charge from the web sites of MuzeTunes retailer customers until May 2 when the recording will be released for sale. Under the agreement between Muze and SuperEgo Records, which is Mann’s own label, the one-month preview of the entire recording is aiming to drive traffic to participating retail sites.
“Muze is constantly looking for creative ways to add rich and unique content to our products, which are used by hundreds of clients and accessed by millions of consumers,” says Paul Zillo, founder and CEO of Muze. Adds Michael Hausman, co-founder of SuperEgo records, “Audio streaming on the Internet is a perfect complement to traditional radio for releasing the album.”