The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Joseph C. Gandolfo, president of worldwide operations for Mattel Inc. from 1990 to 2000, has joined the board of directors of RedEnvelope. In addition, RedEnvelope has named Polly Boe, ex-Sundance CFO, as its new CFO, replacing Eric Wong who resigned.
Joseph C. Gandolfo, president of worldwide operations for Mattel Inc. from 1990 to 2000, has joined the board of directors of RedEnvelope Inc., online retailer of upscale gifts. He will take his new post today, the beginning of the company`s 2006 fiscal year.
In addition, RedEnvelope has named Polly Boe as its new CFO, replacing CFO Eric Wong, who has resigned.
At Mattel, Gandolfo was responsible for the operations of 18 facilities in nine countries. Prior to Mattel, he spent 24 years at General Electric in its Major Appliance Group and Consumer Electronics Division, where he held a number of positions, including general manager of North American manufacturing for the Consumer Electronics Division from 1988-1990.
"Joe`s wealth of manufacturing and operations experience will be a great asset to the company, particularly as we continue to emphasize overseas sourcing, personalization and other value-added services, such as incorporating customers` digital photos in gifts," said Alison May, RedEnvelope`s president and CEO.
Since July 2001, Boe has been CFO of the Sundance Catalog. Before Sundance, she was CFO of Esprit de Corp., a branded apparel retailer and wholesaler. She previously held several senior finance and accounting positions with Levi Strauss and Co.