The acquisition will add more than 300 products to L’Oreal’s lineup.
With multiple sites for shoppers in international markets, PriceGrabber.com is building on a growing interest among foreign consumers to comparison shop among U.S. retailers, CEO Kamran Pourzanjani says.
With multiple sites for shoppers in international markets, PriceGrabber.com Inc. is building on a growing interest among foreign consumers to comparison shop among U.S. retailers, president and CEO Kamran Pourzanjani tells InternetRetailer.com.
“We’re finding a lot of international shoppers are starting to understand the benefits of comparison shopping,” Pourzanjani says.
PriceGrabber is following a dual strategy in serving international markets: It offers country-specific sites for the UK and Canada, PriceGrabber.co.uk and PriceGrabber.ca, which include some U.S. retailers but cater mostly to consumers and retailers based in those countries; It also offers Spanish- and Portugese-language sites under different variations of PrecoMania.com for consumers in Mexico, Brazil and other Latin American markets who want to shop U.S. retailers.
“We’re seeing tremendous growth in the UK and Canada sites, but the Spanish and Portugese sites are also growing,” Pourzanjani says.
He notes that the Portuguese site, located at br.preciomania.com and accessible from PriceGrabber.com by a “Brazil” link, has thousands of merchants including many that don’t otherwise serve international markets. A search for digital cameras, for example, produces offers from U.S. retailers such as ABE’s of Maine, ZipZoomfly.com and NewEgg.com.
PriceGrabber charges cost-per-click referral fees that range from 20 cents to over $1, Pourzanjani says.