February 28, 2005, 12:00 AM

Teens shop online--but they`re SO going to the store to buy

Harris Interactive reports on teens’ attitudes toward online shopping.

Teens and the Internet are much on the minds of researchers these days. While Jakob Nielsen and the Nielsen Norman Group were researching how teens interact with web site designs (see p. 58), Harris Interactive was finding out how teens shop online. Their conclusion: Teens use the web for lots of research and some buying. They don`t buy more online for a few prime reasons, the main one being that Mom and Dad won`t let them. Second, they like paying shipping about as much as adults (not very much) and third, they don`t have a way to pay. But this is a generation that is growing up on the web and so their online shopping is sure to grow as they do. Here`s some of what Harris Interactive reports in its most recent Trends & Tudes report:

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Allison Enright / E-Commerce

Day one with an Amazon Dash Button

My first Amazon Dash Button was delivered yesterday. My first order placed with it will ...

FPO

Reuben Hendell / E-Commerce

How branded content engages online shoppers

There are many types of content specific to a brand that can set that brand ...

Advertisement