February 18, 2005, 12:00 AM

RadioShack posts sharpest January traffic gain among electronics sites

RadioShack posted the sharpest year-to-year gain in unique visitors to computer and consumer electronics sites in January, Nielsen/NetRatings reports.

RadioShack.com posted the sharpest year-to-year gain, 25%, in the number of unique visitors to multi-category computers and consumer electronics sites in January, Nielsen/NetRatings reports.

But RadioShack ranked last among the top 10 sites in the category in the number of unique visitors in January, with 2.1 million, Nielsen said.

BestBuy.com came in first in the number of unique visitors in January, with 11.68 million, and posted the second-highest year-to-year growth rate, at 23%.

EBay Electronics ranked second with 8.04 million visitors, though last in terms of growth with a drop of 29%. Third-ranked Circuit City had 6.43 million visitors, up 20%; followed by eBay Computers, with 5.4 million (no year-to-year growth rate was available); Sony Electronics, 3.56 million, down 26%; OSTG, 3.25 million, up 5%; CompUSA.com, 3.07 million, up 10%; Sony.com, 2.8 million, down 4%; and TigerDirect.com, 2.78 million, up 13%.

In the average length of time per visit, InstantService.com led with 28 minutes, 45 seconds; followed by CDW, 18 minutes, 26 seconds; eBay Electronics, 17 minutes, 20 seconds; eBay Computers, 16 minutes, 36 seconds; TigerDirect.com, 15 minutes, 18 seconds; Gamestop.com, 12 minutes, 39 seconds; Panasonic, 10 minutes, 34 seconds; Sony, 10 minutes, 32 seconds; Best Buy, 10 minutes, 22 seconds; and Computer Associates, 10 minutes, 10 seconds.

Also for January, Netflix Inc. led all retail goods and services advertisers in the number of online ad impressions, according to Nielsen/NetRating’s AdRelevance report.

The top advertisers cited by AdRelevance and their number of online ad impressions in millions:
• Netflix, 3,078
• United Online Inc., 1,269
• Viacom Inc., 524.80
• Amazon.com Inc., 428.64
• CMGI Inc., 390.07
• Target Corp., 367.06
• MarketRange Inc., 308.35
• J.C. Penney Co. Inc., 299.45
• True, 249.87

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