SiteSpect, a personalization platform, helped retailer B&H Photo respond to currency conversion questions and increase subscribers to its daily-deal emails.
Internet Retailer 2005 will cover all best business practices and cutting-edge technologies that are important to success in retailing online.
When we decided to hold our first annual e-retailing conference, we believed our readers and advertisers would respond favorably if we offered a conference that was far more affordable (only $795) than others on the market and one we could market to e-retailers from all merchandising channels--retail chains, catalog firms, virtual merchants and consumer branded manufacturers. And we wanted a conference that covered all best business practices and cutting-edge technologies that are important to success in retailing online. The theory was this: e-retailers have responded well to this magazine and would respond well to a conference shaped in its image.
The theory is working. Just two weeks after we announced Internet Retailer 2005 Conference & Exhibition, which will be held at the Hyatt Regency Chicago on June 7 & 8, conference registrations are running well ahead of plan and we have doubled the room block at the hotel. The demand for exhibit space is as strong. In the same two-week period, we have sold out the Exhibit Hall to 45 e-retailing solutions providers.
Why this response? For my answer, I invite you to examine the conference agenda on page 39. Just as Internet Retailer`s success is explained by the quality of its editorial content, the agenda of the two-day Internet Retailer 2005 Conference & Exhibition explains why the industry has responded so enthusiastically to this event. Internet Retailer 2005 is a unique informational opportunity with compelling presentations from leading e-retailers who will address the greatest opportunities facing e-merchants today and deliver valuable practical information that merchants can use to enhance their own retail web sites.
No significant e-retailing topic has been overlooked. And the diversity of the 45 expert speakers on agenda at Internet Retailer 2005 reflects the multi-channel nature of this magazine. On the speaker`s roster, you`ll see e-retailers from major retail chains--experts like Fiona Dias of Circuit City, Kent Anderson of Macys.com, Noah Maffitt of Office Depot, Sam Taylor of Best Buy, and Joe Devine of Safeway.com. We`re also fortunate to have major catalogers, such as Jonathan Shapiro, president of Lillian Vernon, and online retailing pioneers, such as Bill Bass, the subject of this month`s cover story. Bass made cataloger Lands` End one of the most successful online merchants, and he now also oversees web merchandising for Sears Roebuck. Of course, the conference agenda has a liberal sprinkling of speakers from the pure-plays, including Wes Arens of Amazon, Stormy Simon of Overstock.com, and Ross Mallet of Drugstore.com. And we were careful to include professionals from branded manufacturers, which are leveraging their brands with web sites that market directly to consumers, including Steve St. Andre of Ford Motor, Steven Hawco of Lego, and Jennifer Korch of Waterford. And lest you think we focused only on the large players, note that we have some of the most innovative smaller web merchants on the agenda, including Ray Allen, who once ran a large advertising agency and now uses his marketing talents to expand AmericanMeadows.com, where he converted his passion for wild flowers into a successful online business.
I want to thank my partner, Kurt Peters, for his incredible efforts in assembling this impressive agenda. As editor of this magazine, Kurt is primarily responsible for the splendid editorial reputation it enjoys. His editorial team has unparalleled access to the leaders of the online industry. At Internet Retailer 2005 Conference & Exhibition, that access comes to life for everyone`s benefit.
Jack Love, Publisher