Retailers shift their ad spending from TV, radio and print ads to digital ads.
Scott Wade, former CTO and vice president of technology for AOL Time Warner’s Warner Music Group has been named CTO of search engine marketing company Fathom Online. At Warner Music, Wade developed and executed IT strategy and system architecture.
Scott Wade, former chief technology officer and vice president of technology for AOL Time Warner’s Warner Music Group has been named CTO of search engine marketing company Fathom Online. Wade will oversee all aspects of Fathom’s strategic technology initiatives, including the implementation of emerging technologies in business intelligence, web statistics and analytics reporting, and the financial tracking and management of online commercial advertising.
While at Warner Music Group, Wade developed and executed the company’s IT strategy and system architecture, including putting in place a web analytics reporting solution delivered to seven companies around the world with the goal of providing complex, sophisticated web user statistics and analysis to web masters, artists and executive management at the entertainment company.
“Scott’s deep technology and Internet expertise will add tremendous value to our executive team and to the leadership of this company,” said CEO Chris Churchill, a former executive with Ask Jeeves. “We are extremely impressed with his ability to execute successfully on a shared company vision, and to build and leverage best practices within an organization.” The CTO position has been open for several months while the company conducted a nationwide search through Korn/ Ferry International.