American Girl launched its ‘Get A Friend. Give A Friend.” campaign in early November. It will run through the end of the month.
EBay continues to top its own performance records, as 2004 gross merchandise sales rose 44% year-over-year to $34.2 billion. Q4’s growth lagged slightly, rising 39% to $9.8 billion, eBay said this week.
EBay Inc. continues to top its own performance records, as 2004 gross merchandise sales rose 44% year-over-year to $34.2 billion from $23.8 billion. The fourth quarter’s growth lagged slightly, rising 39% to $9.8 billion from $7.1 billion, eBay said this week. EBay, which doesn’t conduct direct sales, defines gross merchandise sales as the total value of all transactions conducted on its e-commerce platform.
The online auction company ended the year with 56.1 million active users, up 36% from 41.2 million a year ago. Total payment volume transacted through eBay’s PayPal system rose 55% last year to $18.9 billion, up from $12.2 billion in 2003.
New listings of products for sale reached a record 404.6 million in Q4, up 39% from 291.7 million in the same quarter a year ago.
As of Q4, eBay said it had 12 product categories with $1 billion or more in annualized gross merchandise sales: eBay Motors, $11.1 billion; consumer electronics, $3.5 billion; computers, $3 billion; clothing and accessories, $2.9 billion; books/movies/music, $2.4 billion; collectibles, $2.2 billion; home and garden, $2 billion; toys, $1.8 billion; sports, $1.8 billion, jewelry and watches, $1.7 billion; cameras and photo, $1.3 billion; business and industrial, $1.2 billion.
Consolidated net revenue for 2004 rose 51% over 2003, to $3.27 billion from $2.17 billion. EBay’s stock price was up about 5% to $87.65 at mid-day Friday, compared to a 52-week range of $64.25 - $118.42.
EBay said it expects 2005 net revenue to rise about 30% over 2004, to a range of $4.25 billion to $4.35 billion.
EBay also experienced rapid growth in its international transaction revenue. It took in $44.3 million in international transaction revenue (fees from users) in Q4, up 64% from Q4 2003. International revenue now nearly matches U.S. transaction revenue of $362.7 million.
EBay reports that approximately $4.8 billion worth of goods were traded on eBay outside the US in Q4 `04, making up about 48% of total gross merchandise volume for the quarter. 2003 Q4 international sales totaled $2.96 billion, representing 42% of eBay`s gross merchandise sales.