But Macy’s is still bullish on Pinterest this holiday season—in particular, its video ads.
Privacy promises aren’t always enough to earn the confidence of consumers: 78% say they don’t always believe e-mail marketers’ privacy statements.
Why consumers avoid e-mail newsletters
Even retailers who make privacy policies prominent experience good customers who won’t sign up for an e-mail newsletter or sale alerts and the explanation is not so hard to find: The web has jaded consumers, 78% of whom do not always believe companies’ e-mail privacy statements.
In addition, reports ReleMail, a Cody, Wyo., e-mail monitoring and certification service that commissioned a survey on e-mail attitudes, 87% say they believe that if they subscribe to an e-mail newsletter they will be spammed as a result, even though previous research has shown that not to be the case.
“These data point out that people are increasingly skeptical of self-published e-mail privacy policies,” ReleMail founder Mike Adams says. l