The newly released annual look at the digital world from online and mobile measurement firm comScore makes it quite clear that retailers better be ...
Privacy promises aren’t always enough to earn the confidence of consumers: 78% say they don’t always believe e-mail marketers’ privacy statements.
Why consumers avoid e-mail newsletters
Even retailers who make privacy policies prominent experience good customers who won’t sign up for an e-mail newsletter or sale alerts and the explanation is not so hard to find: The web has jaded consumers, 78% of whom do not always believe companies’ e-mail privacy statements.
In addition, reports ReleMail, a Cody, Wyo., e-mail monitoring and certification service that commissioned a survey on e-mail attitudes, 87% say they believe that if they subscribe to an e-mail newsletter they will be spammed as a result, even though previous research has shown that not to be the case.
“These data point out that people are increasingly skeptical of self-published e-mail privacy policies,” ReleMail founder Mike Adams says. l