The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Internet Retailer`s comprehensive, detailed and journalistically objective coverage of online retailing will be extending in 2005 to a new format—our first annual industry conference and exhibition: Internet Retailer 2005.
We provide our subscribers with news and analysis on e-retailing in a variety of formats, including our monthly magazine (Internet Retailer), three weekly editions of our e-mail newsletter (IRNewsLink), a high-traffic web site (internetretailer.com) and two annual directories (the Top 300 Guide and our brand new Guide to E-Retailing Resources (see page 31). All share common traits: Their coverage of e-retailing is comprehensive, detailed and journalistically objective, and all exhibit a passionate commitment to advancing the state of online retailing by disseminating authoritative information to all players in the industry.
I am pleased to announce that this year we are extending these editorial characteristics to a new format-our first annual industry conference and exhibition. Internet Retailer 2005 will be held at the Hyatt Regency Chicago on June 7 and 8, and one look at the agenda will give you a good idea that this conference has the same first-rate editorial content of any informational product that carries the Internet Retailer name.
We realize that there are other e-retailing conferences. Our goal in developing Internet Retailer 2005 was to give it unique attributes that clearly distinguish it from competing shows and make it the must-attend event of the year for e-retailers. Here are some of the characteristics that make Internet Retailer 2005 Conference & Exhibition both different and compelling:
-- Like the magazine that organizes this show, its editorial content, which takes the form of 34 conference sessions, contains meaningful and relevant information for all types of e-retailers, including those from retail chains, catalog firms, call-center and web-only merchants and consumer goods manufacturers who use the web to market directly to retail customers.
--Its agenda is designed to provide objective, practical and cutting-edge information that can be used by attendees to enhance their own e-retailing businesses. Its impressive faculty of 45 speakers consists of leaders from every key segment of the web-based retailing industry. They have been chosen for the business intelligence they will share with attendees. Because no vendors have purchased their way onto this podium, attendees will not be forced to sit through sales pitches.
--This will be a multi-channel conference experience. Just as our subscriber base consists of store-based retailers, catalogers, pure-plays and consumer branded manufacturers, Internet Retailer 2005 will attract a similarly diverse audience, which will allow attendees to network and share information with their counterparts in other retailing channels and industries, something that’s often missing from more parochial association events.
--Internet Retailer 2005 is also priced competitively to be an extremely attractive value when compared to other events in the industry. Attendees will pay only $795 for a full pass to the two-day conference, putting its registration fee well below competing conferences that charge double that figure or more.
That pricing, along with equally competitive pricing to exhibitors, reflects our goal to build Internet Retailer 2005 Conference & Exhibition into the most significant show of the year in the online retailing industry. I encourage you to visit our web site (internetretailer.com) and check out all the information we’ve put there about this new event so that you can make your judgment. I think you’ll see our commitment to making this the country’s #1 e-retailing conference. While you’re there, I hope you’ll register to join us in Chicago on June 7-8.
Jack Love, Publisher