Retailers shift their ad spending from TV, radio and print ads to digital ads.
Online holiday sales boom; especially for retail chains.
Christmas shopping online and offline rang the cash register this past season, but online sales in particular shone. By the time the peak shopping day happened-Dec. 14-consumers had spent 23% more than they had by that time the year before (according to comScore) or 26% (according to the Goldman Sachs, Harris Interactive, and Nielsen//NetRatings eSpending Report). Whatever the difference, most online retailers were happy with the results. And so were their customers. Here are some datapoints from the flood of information that came out as the shopping season heated up.