Retailers shift their ad spending from TV, radio and print ads to digital ads.
Shoppers spent $2.2 billion online during the week beginning Dec. 13, about the same amount as the week before, according to VeriSign. The similar volume over those two weeks mirrors what happened last year, VeriSign says.
Shoppers spent $2.2 billion online during the week beginning Dec. 13, just about the same amount as the week before, according to VeriSign Inc., Mountain View, CA.-based provider of online infrastructure and payment services. The similar volume over those two weeks almost mirrors what happened last year, VeriSign says.
Online transaction volume for the week of Dec. 13 – Dec. 19 came to 28.3 million, up 25% from the corresponding week last year. During the week beginning Dec. 6, shoppers made 28.9 million transactions, an increase of 21% over the comparable week a year earlier
Taking a longer view of the season, online spending from Thanksgiving through Dec. 19 came to $6.8 billion, an increase of $1.2 billion, or 21.4%, over the similar period last year.
Online transactions in merchandise categories tracked by VeriSign showed double-digit or triple-digit increases in the week of Dec. 13, compared with the corresponding week last year. In photo printing and sharing, transactions rose 130%, a bigger increase than in any other category. In electronics, transactions went up 12%; apparel, 45%; entertainment, including music and video downloads, 63%; general merchandise, including housewares, health and beauty, and accessories for children and babies, 22%.
Average tickets for online purchases were highest in the electronics category at $293. In apparel, transactions averaged $109 overall, with women’s apparel averaging $138 per transaction, VeriSign says.