Both social networks today announced new tools that let e-retailers drive sales directly from their platforms.
Drugstore.com Inc. has named Kathy Gersch as vice president, chief marketing officer, and general manager, a new position.
Drugstore.com Inc. has named Kathy Gersch as vice president, chief marketing officer, and general manager, a new position. Gersch is responsible for leading the company’s non-prescription business, including brand development, marketing, and merchandising.
Before joining Drugstore.com, Gersch was executive vice president of marketing and merchandising at GiftCertificates.com, where she oversaw the company’s launch of a new brand identity and the re-design of its online store. She was also responsible for business development, including developing new partnerships and managing existing relationships.
From 1998 to 2002, Gersch was vice president of finance, strategic planning, and administration at Nordstrom Inc.