November 11, 2004, 12:00 AM

Bombay’s web site takes the surprise out of “assembly required”

Among the innovations at The Bombay Co.’s redesigned web sites, which launched in September, is a feature that lets shoppers view an electronic version of assembly instructions before making a purchase.

One of The Bombay Co.’s goals with its web sites is to create a shopping experience online that consumers can’t get elsewhere. Among the innovations at its redesigned sites, which launched in September, is a feature that lets shoppers view an electronic version of assembly instructions before making a purchase.

One of the biggest potential headaches furniture buyers face, says Stacey Gross, director of Internet operations, is taking on a difficult assembly project for products delivered in pieces. Whether shopping in a store, a catalog or online, a product’s appearance usually doesn’t give a clue as to how easy or difficult it may be to assemble.

But the new designs for Bombay’s three retail web sites-Bombaycompany.com, BombayOutlet.com and BombayKids.com-let shoppers click into a PDF document to view an illustration showing all the parts and the assembly process required to make a product look the way it does in its merchandising display. “Customers can see how difficult or easy it is to assemble a product before buying it,” Gross says.

In addition to assembly instructions, Bombay also offers more details on what materials its products are made of, and instructions for how to keep them looking new, Gross says.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

Russian's new data law: What e-commerce firms need to know

All personal data must be stored in Russia, and not in cloud servers elsewhere. Here ...

FPO

Anna Kuzmina / E-Commerce

An introduction to online payments in Russia

Russian shoppers use a variety of domestic e-wallets quite often when shopping online, a result ...

Advertisement