The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The market for web-based retail kiosks is booming, says Summit Research Associates.
The market for kiosks in retail stores is booming, says the fourth annual Kiosk Industry Sector Report - Retail from Rockville, Md.-based Summit Research Associates Inc. In fact, Summit reports that retail is the hottest sector for deployment of kiosks, accounting for 31% of all kiosks "with many exciting projects under way or well along in the planning process." The majority of retail kiosks are web-enabled. Summit`s 106-page report is a wealth of data about the industry and specific deployments and includes interviews with those on the front lines--retail clerks--who are in the best position to observe how customers use and react to kiosks. Some highlights of the report: