The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
GiftCertificates.com launched a new web site this week that streamlines the process of finding specific gift certificates, offers gift-giving advice and makes it easier for customers to redeem certificates
GiftCertificates.com launched a new web site this week that streamlines the process of finding specific gift certificates, offers gift-giving advice and makes it easier for customers to redeem certificates.
With more than 200 different gift certificates available on its site, GiftCertificates.com needed to simplify the process for customers to browse. Previously, customers could request listings of certificates by a general product category, such as apparel or electronics, or by specific merchant name.
Now, they can request specific product names, occasions and denominations. Customers who ask for “shoes,” for example, will receive a listing for all certificates available at online retailers that sell shoes. Or they can ask for “Weddings” or “Mother’s Day” and get certificates at retailers that have special offerings for those occasions. Because not all retailers offer certificates in a wide range of denominations, customers can specify how much they want to spend and find out which retailers offer certificates in that amount.
The site has also added gift-giving tips and articles about gift etiquette, says Kathy Gersch, vice president of marketing and merchandising. And it has streamlined the process for redeeming GiftCertificates.com’s own Supercertificate. With the latter product, gift givers can send friends a branded Supercertificate that recipients can redeem for specific gift certificates from stores they like to shop at.
“We haven’t updated our site in a long time and this fall we decided to take the feedback we’ve been getting from our customers and use it to streamline our site and make the site easier for gift givers to use,” Gersch says.