September 30, 2004, 12:00 AM

Cleaner, Faster

(Page 2 of 2)

In addition, OfficeMax changed its presentation of product images to show thumbnails that shoppers can click to enlarge.

When BoiseOffice.com takes on the OfficeMax brand, it will operate separately and with a different web address from the existing OfficeMax.com, which caters to spot buys by small businesses as well as consumers. But Carrington says Boise may extend some of the new design features to OfficeMax.com and is exploring ways to integrate the two sites more closely, possibly with direct links to encourage cross-over shopping. "Our contract customers may want to visit OfficeMax.com to buy school supplies for their children, and now we have an opportunity to tie the two sites more closely together," he says. l

paul@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Ari Weil / Mobile Commerce

The big mobile commerce opportunity in rural Asia Pacific

Despite only moderate wireless speeds, rural consumers flock to m-commerce.

FPO

Ray Pun / Mobile Commerce

5 tips for driving mobile conversion this holiday season

Shoppers hit stumbling blocks when trying to buy on smartphones, leading them to abandon shopping ...

Advertisement