Retailers shift their ad spending from TV, radio and print ads to digital ads.
Key details are still being worked out, but Blast Radius, Internet design and applications development company, will help Indigo Books & Music Inc. redesign Indigo’s in-store information kiosks as well as its e-commerce site, chapters.indigo.ca.
Blast Radius has a new contract to help a large Canadian books and music retailer redesign both its e-commerce site and in-store information kiosks.
Key details have yet to be announced, but Blast Radius, a Toronto-based Internet design and applications development company, says that it will help Indigo Books & Music Inc. redesign Indigo’s in-store information kiosks as well as its e-commerce site, chapters.indigo.ca.
High on the list of priorities for the web store is improving system architecture and customers’ online shopping experience through better search and page navigation, says Blast Radius.
"In Blast Radius, we`ve found a strategic partner who understands our goals and objectives and can provide us with the innovative thinking and expert execution we need to implement new and exciting functionality features," says Jonathan Ehrlich, Indigo`s senior vice-president, online.
Indigo is a Canadian company and the largest book retailer in Canada.