September 24, 2004, 12:00 AM

Apple leads computer sites, Nielsen/NetRatings reports

Apple.com was the leading site for hardware retailers by unique audience for the week ending Sept. 12, Nielsen/NetRatings reports. The Books, Movies & Music category of the Retail Goods & Services segment had the most online ad impressions.

Apple Computer Inc.’s Apple.com was the leading site for hardware retailers by unique audience for the week ending Sept. 12 with 4.6 million unique visitors, Nielsen/NetRatings reports. The top sites were:
Apple, 4.6 million
Dell, 2.75 million
Hewlett-Packard, 1.66 million
Sun Microsystems, 413,000
eMachines, 343,000
Gateway, 322,000

The computer category still skews slightly male, with 55% of visitors being men. 44.5% of the audience is 45 or older and 32% are 35-49. By household income, the audience is pretty well spread out, with 27% having incomes of $25,000 to $49,999; 27.5%, $50,000 to $74,999; and 13.5%, $100,000 to $149,999,

For the week ending Sept. 12, the Books, Movies & Music category of the Retail Goods & Services segment had the most online ad impressions, with 665.6 million. The top 10 and their impressions (in millions) were:
Books, Movies & Music, 665.6
Personal Care, 391
Misc. Services, 327.8
Auctions, 236.4
Electronics, 221
Home Improvement, 153.7
Apparel & Jewelry, 139
Flowers & Gifts, 137.5
Domestics, 131
Events & Tickets, 54.2

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